As a graphic designer, I redesigned the UX STRAT logo to be more modern, and to be able to exist in multiple settings such as mobile, web, and print. I established a strong brand identity, then implemented it when creating banners, conference badges, posters, powerpoint backgrounds, business cards, signage, marketing materials, and web design. I created marketing materials for 300 person conferences held around the world.
As a UX designer, I redesigned uxstrat.com so that users could easily navigate through multiple conferences and masterclasses intuitively. This included redesigning the global navigation system for both desktop and mobile, implementing personas and task flows, site map redesign, wireframing, brainstorming feature sets, and creating a competitive analysis.